🚀 I’m a Marketing-Guy turned Founder based in Berlin, Germany
- 💫 I am helping SMBs working remotely create a social connection by developing an individualized playbook including apps, tools and activities to do do via my service
- ✍🏽 On this website I write about my thoughts on: Product Ideas, Development, Marketing, Launch and related things
- Get realtime updates on
“Just start a service business”.
Sounds pretty easy, right?
Going from a product-focused to a service-based business is more challenging than I expected.
Here is why:
I do not have an established network in the field I am diving into.
I made two switches at once.
Type of work: Full-time employee
Field of work: Marketing
Type of work: Self-Employed
Field of work: Team Building
Although I read about making a double switch not being recommendable I just went on and did it....
“ Giving people more control over what they do and how they do it increases their happiness, engagement, and sense of fulfillment. ”
— Cal Newport
Greetings friend from the WWW,
as mentioned in my earlier post I am going to publish my progress on a monthly basis.
Progress is currently slow, but steady.
Paid Media Experiment
The Google Ads Campaign has brought traffic and one person booked an appointment via the website calendar.
Learnings from the Google search ads campaign which ran for 2 weeks:
CPC for “Remote Activities” lower than for “Remote Culture”...
I get it.
You want a good product.
Yet, I have to launch early.
Like really, really, really fast.
“If You’re Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late”
— Reid Hoffman
Fast means accepting imperfection.
This is why I decided to soft-launch Remote ‘n Active - List on a Sub-Reddit yesterday.
And talk to people from my target audience.
And send it to a couple of friends....
As I’ve been seeing very low conversions on remotenactive.com I decided to post on IndieHackers.com in the Group “Landing Page Feedback”.
I then got a reply from Jonathan Lee, who runs pagereview.io.
He created a pagereview feedback page for me with really valuable feedback
I must say, I think this is really cool.
If I had a team, or more people working on the product/site, I would definitely give it a shot as it makes design critique really easy....