My professional path
After spending a decade in the advertising world, in 2021 I took a leap and started my own small company. I failed to find product-market-fit but learned many valuable lessons at the intersection of entrepreneurship, tech and sales.
Freelance Developer & Digital Consultant
May 2021 - PresentSelf-employed · Berlin, Germany
Self-employed since 2021. Focus on web development since 2023.
Served as an in-house Webflow developer for 2 years at a mid-sized company, where I fixed production issues, optimized bandwidth and backend architecture, and improved technical SEO and MarTech implementations. I also build and maintain fullstack websites for small companies using Next.js, TypeScript, Webflow, Cloudflare, and Vercel.
A SaaS for website performance audits. It turns site reports into fixes a non-technical owner can apply.
Supported clients like Doozy (SaaS) with digital strategy, content production, and QA. Also built and ran a small group yoga class in Berlin.
Group Fitness Instructor (HIIT)
Jan 2019 - Sep 2022Beat81 & RH Gym Academy · Berlin, Germany
Freelance HIIT coach for group fitness sessions.
Professional Development
Jan 2021 - Apr 2021Self-Employed · Berlin, Germany
Early work on my own product: market research, concept, first build and market validation.
Communications Manager (Media & Newsroom)
Aug 2018 - Dec 2020Deutscher Sparkassen- und Giroverband e.V. · Berlin Metropolitan Area
I worked in the Marketing & Communications team at the DSGV, managing and controlling 7-figure national media budgets with a focus on digital media and SEA activities. Worked in the newsroom with creative and specialist teams.
Freelance Digital Marketing Consultant
Dec 2017 - Jul 2018Self-employed · Berlin Area, Germany
Digital Marketing consultant for Berlin based startups. Handled social media campaigns, email marketing, and influencer/partnership deals.
Account Manager to Media Supervisor
Feb 2010 - Nov 2017Wavemaker Germany · Berlin / Düsseldorf
Worked my way up from Account Manager to Media Supervisor over 7 years. Served as client lead for Netflix (DACH), Formula E, and UFC, handling media strategy across digital, TV, and OOH. Also part of the digital innovation unit.
Education
- Brandenburg University of Applied Sciences, Germany
Media Informatics (M.Sc., online programme) currently enrolled. Focus areas include human-computer interaction, user interfaces, mobile systems, game production, cyber security etc. - University of Cologne, Germany (Graduated 2015)
Bachelor of Science in Media Culture Studies / Media Psychology. - Assistant in Marketing Communications (Graduated 2010)
(German: Kfm. f. Marketingkommunikation). Vocational media school in cooperation with an apprenticeship at a media agency, Hamburg, Germany.
If you think I could be a good fit for your project, feel free to reach out via 68a6lm9g@elajn.gts or DM on LinkedIn.